Bentley - Mulsanne

The Mulsanne is an all-new replacement of Bentley’s flagship model, the Arnage. Director of styling Dirk van Braeckel and his team worked closely with existing Arnage customers throughout the design process. As Van Braeckel explains, ‘they were very concerned about the car being recognisable as the new top model and not be mistaken for a [Bentley] Continental.

The first step was to come up with a different 'face'. Round headlamps have featured prominently in Bentley's history, but the design team updated the look with the addition of secondary lamps, creating a front end that is classically handsome but has a modern twist. The bespoke limousine follows the classic four-door saloon format, with a swooping rear end and strong muscular shoulders accentuated towards the back. Typical of a Bentley there is a short front overhang, large wheels and a generous distance between front axle and A-pillar.

Inside, craftsmanship is very much in evidence. It's also a place to retreat from the public eye. ‘When you step into the back of the car you sit behind the door opening line and behind the pillar edge so you have a lot of privacy,’ says van Braeckel. This helps the cabin seem compact from the exterior.

The car is largely hand built: it takes 420 hours to build one Mulsanne, 170 hours of which is spent on the interior alone. Laying out all the veneer for the wood trim takes two weeks. ‘Everything is hand made which opens up so many possibilities for design. On the body the only shut lines we have are on the bonnet. The doors and the boot everything else is integrated. It is like one big sculpture.’

The Mulsanne will be driven by an upgraded version of the Arnage's 6.75-litre V8 driving the rear wheels.

Audi e-tron

    The e-tron study is a two-seater coupe made out of lightweight aluminium and carbonfibre, and powered by a lithium ion battery positioned at the front to achieve a 58% rear weight distribution with the four electric motors housed at the four corners of the car. The sports car promises sports car power – 313bhp and torque is 3319lb ft – reaching 62mph in just 4.8 seconds and able to speed up to 154mph.Working with the R8, the design team lead by Stefan Sielaff, set out to explore how to transform the sports car into an electric car. ‘You cannot just take a car like the R8 and simply replace the engine with an electric one,’ he says. ‘We started to test to see what could be the language, the formal repertoire, for our future electric car.’The e-tron maintains certain Audi generic codes, but adds to this an extra dose of form follows function. For instance Sielaff and his team created cooling systems, much like a household radiator, which when needed act like fans directing the extra heat created by the battery. Weight has been shed wherever possible. The thin seats are made of magnesium and the slim dashboard houses only the most essential information.

          The company doesn’t believe you can design green cars from a rational point of view. ‘It has to be emotional,’ says Sielaff. He makes a comparison to food. ‘No one wanted to eat Soya products 10 or 20 years ago. But now healthy products on the whole have been made desirable. You need to make green cars delicious in the same way.'

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